When the world learned about the killing of Cecil the lion by Walter Palmer in 2015, it was easy to believe this was an isolated case — a one-off tragedy caused by one man’s poor choices.
But the truth is far more disturbing.
Every year, around 20,000 endangered animals are shot and killed by trophy hunters. That figure rises to over 100,000 animals when you include unprotected species — and that doesn’t even count animals killed within a hunter’s own country.

A Global Industry Built on Killing
At the centre of it all is Safari Club International (SCI), the world’s largest trophy hunting organisation. In recent years, SCI has proudly handed out 20,000 awards to hunters who have killed large numbers of animals — including hundreds of “Hunting Achievement Award” winners who each boast over 125 different species to their name.
SCI even maintains a Record Book of the biggest animals killed by its members — a grotesque catalogue with more than 200,000 entries.
And getting involved is easier than you might think.
You Can Buy a Trophy Hunt Like a Holiday
A quick online search and you’ll find holidays that let you shoot virtually any animal you want. Lions, elephants, rhinos, and hippos in Africa. Polar bears and moose in North America. Pumas and capybaras in South America.
Prefer something more exotic? How about wallabies and camels in Australia — or zebras and kangaroos in US ranches? Europe offers beavers, reindeer, and seals. Asia sells wild goats and sheep. And in Texas, you can even shoot wild pigs from a helicopter using a machine gun.
Some trips are marketed as family bonding experiences — “father and son” or “mother and daughter” shooting holidays. Others cater to specialist interests like bowhunting or revolver shooting.
It’s a booming, highly organised industry — and few people realise how deep it runs.
Uncovering the Industry Few Dare to Explore
In Shoot 1 Lion Get 1 Free, the author dives headfirst into this shocking world, meeting over 50 of the industry’s top hunting companies, exploring their price lists, and hearing directly from the hunters themselves.
The title isn’t a joke — it’s a real offer once promoted by a hunting company in Africa.
This eye-opening book exposes how trophy hunting has become a global business built on glamour, exclusivity, and bloodshed — and how the trade in death continues to thrive, often right under our noses.
Ready to See the Truth for Yourself?
If you think you know what trophy hunting looks like, Shoot 1 Lion Get 1 Free will change your perspective forever.
👉 Grab your copy of Shoot 1 Lion Get 1 Free on Amazon today and step inside the world the hunters don’t want you to see.

